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A degree of community outreach is an important part of any CVD process. Not everyone shares the same values, concerns, perspectives, or even ethical foundations, so it's not reasonable to expect everyone to play by your rules. Keeping that in mind, we've found that it's usually better to reward good behavior than try to punish bad behavior. Such incentives are important as they increase the likelihood of continued cooperation between CVD participants.

Incentives can take many forms: